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Donor Spotlight: Lou Holland Jr.

A True Game Changer
“Dedicated to my Pop and my kids...” – Lou Holland Jr.


Lou Holland Jr and Lou Holland SnAlzheimer’s disease has had a profound impact on Lou Holland Jr.’s life. His father, Lou Holland Sr., an aunt and grandmother were all diagnosed with Alzheimer’s. “The disease in my family has resulted in 15 to 20 years where they know no one, not even friends, loved ones or family.” Lou Sr. continues his battle today.

Lou Holland Jr. and his family are passionately taking on the fight against Alzheimer’s. The Holland family has generously funded and is tirelessly committed to raising support and awareness for Alzheimer’s research through the Wisconsin Alzheimer’s Institute Holland Research Fund at the University of Wisconsin, where Lou and his father played Big Ten football. Lou Jr. and his sister, Jeanette, participate in the Institute’s research—Wisconsin Registry for Alzheimer’s Prevention (WRAP)—the world’s largest and most promising prevention study. Lou Jr. is also a national board member of the Alzheimer’s Association and a steadfast advocate in the fight against Alzheimer’s disease.

Lou Holland, Sn.In the early 1960s, Lou Holland Sr. was a dynamic running back for the UW Badgers (inset photo) who led the Big Ten in scoring in 1962 and 1963. In 2011, this legend was inducted into the UW Athletics Hall of Fame. After college, Lou Holland Sr. became a successful investment professional. It wasn’t an easy start, as African Americans were a rarity in the investment business. But the hard-working farm boy attacked it like he did everything else and later became a respected regular on the long-running PBS program, Wall Street Week with Louis Rukeyser. After being diagnosed with Alzheimer’s disease, Holland Sr. attacked that too, but the disease is winning.

“This disease is a true game changer on many levels: financially, for families trying to cover the cost of care for their loved ones, and emotionally, especially for the toll it takes on the caregiver. I’ve realized more and more how precious life truly is and that you have to spend time with the ones you love today, not tomorrow,” says Holland Jr. “Although I started this mission to cure Alzheimer’s because of my family, I know that my story is one of millions. I ask anyone who has been affected by this disease to join us in this fight!”

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